Mariya Nurislamova 1st made her mark as a serial entrepreneur within the beauty-tech House. In 2014, she co‑Launched Scentbird, a fragrance‑subscription company pitched as the “Netflix for perfumes.” The System rapidly scaled to over seven hundred,000 regular monthly subscribers within the U.S. and Canada, featuring entry to 800+ designer scents.

Less than her leadership, Scentbird lifted above $twenty five million in venture funds, participated in Y Combinator, and became successful by 2019, generating yearly earnings north of $100 million with expansion of 45–50% calendar year-more than-12 months. Her advice—to "start off small and never ever hand over"—has resonated with several rising business people.

But beginning close to 2018, Mariya launched a parallel facet to her persona: spiritual Instructor, intuitive, channel, artist, and author. Launching the YouTube channel “This Is Mariya”, she regularly provides guided meditations, Electricity‑channeling classes, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, and even more. The channel has grown to ~102,000 subscribers and 1,two hundred+ video clips, along with her broader existence throughout TikTok, Instagram, Spotify, and podcasts achieving about three hundred,000 followers .

Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin id—business CEO by day and spiritual guru by night—rarely intersected publicly until finally mid‑2024. That’s when Organization of Vogue spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “among the list of larger… sources of understanding of 3D planet earth warfare”.

These views ignited a wave of on-line backlash:

YouTubers like Keya’s Planet and Zachary Michael publicly stated they would no longer work with Scentbird.

Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and encouraged followers to ditch Scentbird.

Social media marketing people ended up notably appalled by statements that illnesses like most cancers or AIDS may very well be cured in weekly, miscarriage was “a selection,” and physical characteristics (e.g., crooked tooth, hair color) held spiritual importance.

But, Mariya remains resolute. She maintains her spiritual written content is individual from her CEO responsibilities, stating she takes advantage of only “Mariya” in spiritual channels to safeguard Scentbird’s brand.

The Toughness of Duality

Strengths of Mariya’s Strategy

Authentic Differentiation
Her fusion of corporate success and spiritual exercise sets her apart—making a deeply individual manufacturer with pathways into membership, retreats, private classes, and guided experiences .

Scale and Strategic Self-control
Scentbird’s constant expansion underscores her capability to translate eyesight into operational truth, although her spiritual facet drives a similarly expansive information engine.

Neighborhood Depth
The regularity and intimacy of her content material—guided meditations, Q&As, and Dwell lessons—foster robust Local community bonds among followers in search of spiritual transformation.

Emerging Dangers & Fractures
Brand name Track record Danger
The spiritual content material has produced unease amid influencers, shoppers, and buyers who will be awkward associating Using these metaphysical narratives .

Content Liability
Daring health statements and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical people, or regulatory groups concerned about misinformation.

Cross‑Identity Confusion
When Mariya insists on separating her two worlds, critics argue the identities previously overlap—In particular by means of her involvement in Scentbird‑connected information and sponsorships.

Navigating the longer term
Strategic Choices
Compartmentalize
Mariya could retain a transparent boundary—retaining her spiritual id less than a definite name and platform although preserving Scentbird different and brand-neutral.

Integrate
By weaving spiritual and wellness aspects into her enterprises—including scent + meditation kits—she could lean right into a wellness‑centric manufacturer evolution.

Make clear Messaging
Tonal equilibrium—grounding her spiritual written content with assistance disclaimers or scaling back again controversial metaphysical statements—could broaden her attraction and lower friction.

Validation via Response
Regardless of backlash, Mariya continues to increase her spiritual ecosystem—from charging $1,111 glastonbury retreats to $125,000 non-public transformational events, online channelling classes at $3,000, and her 2021 ebook seventy two Keys to Manifestation. Her followers’ constructive Amazon critiques counsel her wisdom resonates deeply with several seekers .

Last Get
Mariya Nurislamova embodies a unusual contemporary archetype: a venture-pushed CEO with a higher-stakes spiritual alter Moi. Her journey demonstrates broader cultural convergence—wherever community figures can at the same time occupy the worlds of commerce, metaphysics, and cultural commentary.

Scentbird's accomplishment attests to her small business savvy.

This Is Mariya demonstrates her capability to command awareness and Make deep emotional resonance.

The truth mariya nurislamova scentbird clash amongst these worlds—sparked by metaphysical pronouncements—poses both equally danger and possibility.

Whether or not she amplifies the convergence or draws agency boundaries, Mariya stands at a pivotal crossroads. Her next steps may redefine what it means to get a founder while in the spiritual-tech era—layering ambition with authenticity in a very model-new way.